#gno information!
RSVP: The New Age of Brand Evangelists—Using Social Media Moms & Mavens for Marketing
Did you know that moms control 80% of household spending for a whopping 1.7 TRILLION (yah, you “heard” me right, TRILLION) dollars in annual spending. Furthermore, there is somewhere around 86 MILLION moms in the US alone.
What does all this mean? Data supports that moms have influence. And now, companies are paying attention to that data by not only involving moms in focus groups and research up front, but also in marketing initiatives/events and programs during product launches where they literally get to be brand evangelists. For many, it is becoming a full-time business opportunity to help shape and market brands through social media.
Join us here Tuesday, May 19 as these moms chat with us about the brands they’ve been involved with and their experiences with the various initiatives.
- When: Tues., May 19 from 9 pm to 11 p.m. EDT (8 CDT, 7 CDT, and 6 PDT)
- What: Girl’s Night Out (What’s GNO? Click here to find out!)
- Topic: Moms in Social Media Marketing Campaigns
- Where: Tweet Grid (use the #gno hashtag)
- Who: @alliworthington, @audreymcclellan, @jessicaknows, @designmama, @gwenbell @classymommy, @babysteph, @SITSgirls
- RSVP: Use Mr. Linky below (enter the twitter URL and your twitter ID (e.g., http://twitter.com/jyl_momIF). If you would like to include your blog, please enter it next to your name. Make sure to include your twitter URL in the URL line. Please do not enter your blog URL there.
I’m very interested in this topic. Although I don’t have a professional mom blog, I’m working on a new personal blog that will also have room for some product reviews.
Part of what I would really love to do is be involved in marketing initiatives and be a Brand Evangelist for brands I really believe in. One such brand that caught my interest is MyPunchbowl (they have a submission process and haven’t approved my application to be a Brand Ambassador).
I do prefer the term Brand Ambassador over Brand Evangelist, although I don’t know if there’s really any difference.
I’m an “unofficial” Brand Ambassador for the Direct Sales Company Uppercase Living® because I love and believe in it so much, but the Direct Sales Industry in general tends to be too controlling and backwards to think outside the box, so those companies would be much less likely to value Brand Evangelists because their focus would be on controlling the Independent Reps and implementing tighter regulations.
I’m also a Brand Evangelist for the web service FriendFeed. I don’t get anything for promoting it – I just LOVE it so very much, so I’m always raving about it!
I think it would be great to be an official Brand Ambassador for worthy brands. Maybe one day I’ll be granted the opportunity and appreciated for my efforts as well.
Looking forward to Tweeting with other Mommy-Entrepeneurs!
I am a complete newby to social marketing. I have a website where I manufacture the items myself and make available for purchase. I would love to learn how to add what so many of you wonderful women have created through your websites and blogs. If anyone knows of a good source to start , please email me the info.. TYVM in advance
Cherie
@bearablescents
Great group..so proud of all of you…
I’m so excited to participate in this panel. A very important and timely topic. I hope I can keep up with the fast paced #gno activity. I’ll do my best!
I am excited to join this week’s gno. I would love to learn more about brand recognition through social media.
Looks like it’s gonna be a hot night! Great group of women!!!
I have been away from GNO for awhile and jumping back in tonight with one of my favorite topics Social Media. I am very excited. Now I just have to remember.
What a great topic. I can not wait to hear what others have to say about their experiences.
Looking forward to participating in my first #GNO! Looks like a great group – looking forward to this evening!
Jan ~ Founder, Mompreneur Cafe: The Savvy Moms Connection
First time GNO’er! Can’t wait!
Looking forward to participating tonight – great topic!
Learning so much! This is great.
Better late than never!! Glad to join the conversation!!!
This is great!! Nice to meet everyone!
HI
Thanks for the invite! Looks like a great group. 
It was great chatting with you!
Wonderful meeting everyone tonight #gno. What a lively, passionate discussion! Thanks for having me as a panelist & I look forward to catching up with many of you online & IRL soon.
[...] RSVP: The New Age of Brand Evangelists—Using Social Media Moms & Mavens for Marketing :Mom it … momitforward.com/rsvp-the-new-age-of-brand-evangelists%E2%80%94using-social-media-moms-mavens-for-marketing – view page – cached #RSS 2.0 RSS .92 Atom 0.3 Mom it Forward » RSVP: The New Age of Brand Evangelists—Using Social Media Moms & Mavens for Marketing Comments Feed Mom it Forward What Is Mom It Forward? BlogHer Travel & Entry Giveaway! Gwen Bell Interviews Stephanie Precourt About Blogging for Money — From the page [...]