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Twitter for Charities and Non-Profits: 3 Case Studies

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What Are the Results of Using Twitter for Charities and Non-Profits?

Over the last six months, I’ve seen some pretty cool results for charities and non-profits using twitter.

Tweetsgiving

This was a very clever, well planned, successful viral fundraiser.  The goal was to raise $10,000 to build a classroom for children in Tanzania.

Tactics:

  • Asked twitterers to tweet their gratitude along with website address and the hashtag #tweetsgiving
  • Enlisted influential twitterers (via direct messaging) as seed evangelists
  • Chip-in for donations

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The 12 for 12K Challenge—Changing the World Through Social Media

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It Begins With a Voice
There’s a saying that the smallest voices can make the loudest noise. I can’t recall who said it originally, but I know it’s always stuck with me.
It can cover so many things yet the meaning will always be the same – that even those…

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