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RSVP: Marketing to Women & Moms Using Social Media Part II—The Brand’s Perspective

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Ever wonder what it would be like to be a brand representive—a "Wal-Mart 11 mom," a "Hanes mom," or a "Fishful Thinking Faculty Member or Ambassador"? Curious about what mom-involved campaigns include, how these moms are selected, and why businesses are finding it so advantageous to involve them not only…

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@ClassyMommy Shares Tips on Working With Brands: Know Yourself, Find a Niche

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The chatter on last night's #GNO made my head spin. I think I'm still recovering from the stimulating and informative discussions on how brands are tapping into Social Media Moms as we enter the "New Age of Brand Evangelists." Clearly, there's a lot to talk about when it comes to…

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