My family is...well...kind of noticeable in the Czech Republic. And not because we asked for any notoriety, but simply because we posted family pictures on the internet. Here is the basic story... This is a family picture we took this past October. I posted it on my blog and Facebook…
Ever wonder what it would be like to be a brand representive—a "Wal-Mart 11 mom," a "Hanes mom," or a "Fishful Thinking Faculty Member or Ambassador"? Curious about what mom-involved campaigns include, how these moms are selected, and why businesses are finding it so advantageous to involve them not only…
Growing up, I remember feeling frustrated when my parents dragged me from service project to service project, forcing me to give up precious time with my friends and, let's face it, even more invaluable time sitting on the couch watching tv LOL! I was convinced my parents were service-a-holics. And…
The chatter on last night's #GNO made my head spin. I think I'm still recovering from the stimulating and informative discussions on how brands are tapping into Social Media Moms as we enter the "New Age of Brand Evangelists." Clearly, there's a lot to talk about when it comes to…
Did you know that moms control 80% of household spending for a whopping 1.7 TRILLION (yah, you "heard" me right, TRILLION) dollars in annual spending. Furthermore, there is somewhere around 86 MILLION moms in the US alone. What does all this mean? Data supports that moms have influence. And now,…
