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RSVP: The New Age of Brand Evangelists—Using Social Media Moms & Mavens for Marketing

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mom-jewelry-purchasing-shopping Did you know that moms control 80% of household spending for a whopping 1.7 TRILLION (yah, you "heard" me right, TRILLION) dollars in annual spending. Furthermore, there is somewhere around 86 MILLION moms in the US alone.

What does all this mean? Data supports that moms have influence. And now, companies are paying attention to that data by not only involving moms in focus groups and research up front, but also in marketing initiatives/events and programs during product launches where they literally get to be brand evangelists. For many, it is becoming a full-time business opportunity to help shape and market brands through social media.

wal-mart-pepperidge-farm-hanes-ford-hallmark-frigidaire-goldfish-crackers2 Join us here Tuesday, May 19 as these moms chat with us about the brands they've been involved with and their experiences with the various initiatives.

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An active part of the Mom It Forward team, Jyl primarily writes about parenting, social good, and all things travel related. In a past life, Jyl was an award-winning copywriter and designer of corporate training programs for Fortune 100 companies. Offline, Jyl is married to @TroyPattee; a mom to two teen boys and a beagle named #Hashtag; loves large amounts of cheese, dancing, and traveling; and lives in the beautiful Rocky Mountains. Topping her bucket list is the goal to visit 50 countries by the time she's 50.

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