Corporate Giving and Social Media: Kudos for Osh Kosh B’gosh Cranes for Kids
Donate—In my mind, any time a corporation takes on a cause with more than lip service, that's cause for praise. And when they use social media to get the word out, not just about their philanthropy but about opportunities for jane-schmane to help them out from home, that's gratifying. It means they're realizing the power of social media. It means we have more opportunities than ever before to help improve our world without spending tons of money we don't have or giving tons of time we don't have. Frigidaire's Make Time For Change campaign, which I talked about in this post, is a good example of this. So is Osh Kosh B'gosh's/Carter's Cranes for Kids.
These types of campaigns are good because they are meant to engage us in their cause through simple actions, like making a virtual baseball swing or making an origami crane. It isn't them simply handing over a check. Carter's campaign began in May and is meant to benefit displaced children in earthquake-stricken Japan. It was built on the idea that they would donate an article of Osh Kosh clothing to a child for every origami crane sent to them. The invitation was extended to people all over the world. Their original goal was 50,000 cranes and pieces of clothing.
What ended up happening is that more than 2 million cranes were sent in, cranes that will now be sent along with the clothes as symbols of health and well-being. Carter's and Osh Kosh representatives will travel to Japan this month to deliver 80,000 pieces of clothing, worth $1.5 million dollars, along with the heartfelt well-wishes of 2 million people, mostly kids. “We believe Cranes for Kids allows children to express their goodwill and empathy in a creative way,” says Michael Casey, chairman and CEO of Carter’s Inc. “The cranes will be displayed in our stores in Tokyo to show that children in the United States, and around the world, have the people of Japan in their thoughts and prayers. We hope Cranes for Kids offers a positive way for parents and teachers to discuss this tragedy with children and empower them to help.”
Kudos to Carter's then. You can visit this page for pictures from their trip to Japan, as they become available.