Tropicana Wants Everyone to Feel and Look Good

by Mom It Forward on January 6th, 2011 | No Comments »

Tropicana, the national juice-making company, wants everyone to look good. They make healthy juices, and they support Dress for Success, the New York-based not-for-profit that helps outfit and prepare low-income women for the workforce. Tropicana's newest line of juices—Trop50— is encouraging women to enlist the their friends to do good through their Girlfriends Giving Goodness program. Using the power of Facebook, they want you to give your girlfriends a free online gift, like a "100% Fabulous" "sticker," because each time you do, they will make a $50 donation to Dress for Success Worldwide to extend support to other women. They're hoping to make a $25,000 donation on January 24th, which is when the program ends.

What's not to like about this program? It harnesses the power of girlfriends, for one thing! Trop50's new ad campaign, in fact, features Jane Krakowski (of TV's 30 Rock) with her girlfriends, dishing about live, love, and looking good. This Facebook initiative builds on the campaign's theme of girlfriends helping each other to feel and look good, and all it requires is that we reach out to each other online, something most of us do frequently anyways. It's a win-win-win:

We get a means to help our girlfriends feel good,
Tropicana gets the word out about their new juices, which, because they contain 50% less sugar and calories and a full day's supply of vitamin C and antioxidant vitamin E, also help people feel good, and
Most importantly, low-income women get the means to break themselves out of the poverty cycle.

Dress for Success Worldwide is the incredible organization that makes that last one happen. The organization's mission is to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. It serves clients from a continually expanding and diverse group of non-profit and government agencies including homeless shelters, immigration services, job training programs, educational institutions and domestic violence shelters, among others. They come by referral and have an interview scheduled before receiving clothing. Each year, Dress for Success reaches more than 50,000 women worldwide each year. They get women looking good so that they and their children can feel good too.

In addition, Trop50 will also donate $10 to Dress for Success Worldwide, up to $50,000, for each wish expressed by a woman who visits the Facebook page and submits a wish for a chance to win $1,000 to make your friend’s wish come true. They'll be granting 50 fabulous wishes. Visit this page for more information. Also, Mom It Forward will host a weekly giveaway and a Twitter #gno party next Monday, January 10th on inner and outer beauty.