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Social Media: How to Build Your Brand Using Pinterest
Pinterest, the self-proclaimed virtual pinboard, has quickly become one of the fastest growing social media sites. It isn’t just for crafters or home users; it can also be a useful tool for building your brand and connecting with followers.
When using Pinterest with your business hat on, you should look at the site as a place to show all the different aspects of your brand or business, not just the products you produce. It can be a great way to display the breadth of content that is available through your brand and other ways for users/customers to connect with your brand.
How to Build Your Brand Using Pinterest
Here are a few tips to help make the most of Pinterest.
Make your profile compelling and link to your website.
This may seem basic, but how many of us see abbreviated business descriptions on Twitter and Facebook? Be sure to include a link to your brand’s website and a well thought out description of your brand.
Create pinboards for all of your content or product areas.
Whether your brand is a blog, service oriented business, or product producer, use Pinterest to highlight all the different aspects of your brand. These pinboards can show the breadth of your skills, products, or content and entice new people to become followers. These pinboards can effectively highlight reoccurring features on your blog, especially photos or projects.
Pin your visuals, photos or infographics and others’, too.
Once your pinboards are created, pin the images you use on your site on the boards. The better the content you include, the more likely people will start following you and make their way back to your site. By adding pins of other people or brand’s content to your pinboards, you are extending your reach, showing compelling content beyond your brand and not just self-promoting.
Fill your pin and pinboard descriptions with keywords.
By filling your descriptions with keywords it will make them more searchable. Using words like “cute” or “fun” might be easy, but it doesn’t allow for others to find your content easily.
Have a “follow” button on your site and “pin it” button on posts or product pages.
Just like with Facebook and Twitter follow buttons, have your Pinterest button prominently displayed on your site. By having "pin it" buttons on each of your blog posts or product pages, it allows your followers to quickly pin images, content, or products they like. Each time someone else pins your content, it links back to your site and will display for their followers to view.
Use #hashtags in your description.
Pinterest, like Twitter, supports the use of hashtags. By adding hashtags in the descriptions of your pins, it makes them easily searchable.
Add links to your content in the description of your pin.
The pinned image is supposed to be linked back to the original source of the content. However, sometimes these get broken. By adding the link in the description, it makes it easy for someone to find the source. With that said, make sure your links are short.
Hopefully these tips and a little bit of well spent time can help you build your brand using Pinterest and help you find some new followers that may not have found you before.
Are you on Pinterest? How do you use Pinterest to get more traction on your blog or site?
Sarah is the mom to two boys, a mompreneur, an aspiring author, a technology geek and passionate blogger. Since her oldest child was born in 2005, she has been a stay-at-home mom and in 2009 she started her blog The Will to See. The Will to See is her outlet and forum that chronicles her experiences, including raising children with vision and GI issues, becoming a mompreneur, and learning how to write a book. She also writes for ShePosts and Girl Power Hour.
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