Ever wonder what it would be like to be a brand representive—a “Wal-Mart 11 mom,” a “Hanes mom,” or a “Fishful Thinking Faculty Member or Ambassador”? Curious about what mom-involved campaigns include, how these moms are selected, and why businesses are finding it so advantageous to involve them not only up front in focus groups, but as representatives for an extended period of time.
What are the results businesses are getting from these campaigns, how does the mixture of moms …
…The chatter on last night’s #GNO made my head spin. I think I’m still recovering from the stimulating and informative discussions on how brands are tapping into Social Media Moms as we enter the “New Age of Brand Evangelists.” Clearly, there’s a lot to talk about when it comes to
Buy a Mom4Life product, to help scared expectant mothers.
Date: Wed., May 30
Time: 2-3 p.m. ET
Book: Dad Rules by Treion Miller
