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RSVP: Marketing to Women & Moms Using Social Media Part II—The Brand’s Perspective
Ever wonder what it would be like to be a brand representive—a “Wal-Mart 11 mom,” a “Hanes mom,” or a “Fishful Thinking Faculty Member or Ambassador”? Curious about what mom-involved campaigns include, how these moms are selected, and why businesses are finding it so advantageous to involve them not only up front in focus groups, but as representatives for an extended period of time.
What are the results businesses are getting from these campaigns, how does the mixture of moms …
