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12 for 12K Partners With Mom It Forward in the Fight Against Poverty!

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More than 20 million rural Kenyans live in extreme poverty. Making a difference for the people in these villages requires tremendous outreach, participation, and partnerships. Mom It Forward feels lucky to have been introduced to the amazing 12 for 12K challenge team . Check this video out and you'll see why!

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The 12for12k Challenge is the combination of social media and fund-raising that aims to change the lives of millions worldwide.

Its aim is to raise a minimum of $144,000 for 12 charities over the course of 2009, with a new charity being supported every month. All proceeds raised go directly to the chosen charities.

The concept is simple:

  • 12 months of the year
  • 12 charities, a different charity each month
  • $12,000 per charity

How will they do this? By using the power and outreach of social media to spread the word. From Twitter to Facebook, blogs to social media newsrooms and more, the 12for12k Challenge will be helping their chosen charities connect with as wide an audience as possible.

To ensure as much help goes to those who need it, all the partners in the 12for12k Challenge are offering their time and services for free. Additionally, every charity chosen must have no more than 10% administration costs, with financial records available on request. Additionally, all donations go direct to the charity’s normal donation page - there is no middle-man to handle donations.

Mom It Forward feels fortunate that 12 for 12K has chosen to suppport Yehu Microfinance for their April charity. In addition to raising money, the fantastic 12 for 12K community is helping us throw parties on and offline. It's great to see two different communities/organizations coming together for one great purpose—to help women in Kenya raise themselves out of poverty!

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An active part of the Mom It Forward team, Jyl primarily writes about parenting, social good, and all things travel related. In a past life, Jyl was an award-winning copywriter and designer of corporate training programs for Fortune 100 companies. Offline, Jyl is married to @TroyPattee; a mom to two teen boys and a beagle named #Hashtag; loves large amounts of cheese, dancing, and traveling; and lives in the beautiful Rocky Mountains. Topping her bucket list is the goal to visit 50 countries by the time she's 50.

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