family fun

Giveaway: Win $10,000 From Honey Bunches of Oats

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Honey Bunches of Oats and their “THIS. IS. EVERYTHING.™” campaign has been nothing but fun and yum since the day it was launched. Their new marketing campaign is all about encouraging fans to experience cereal in a multi-level sensory experience. Featuring 12 varieties—there’s a flavor for everyone!

Just recently, Honey Bunches of Oats partnered with Family Forward for a sponsored breakfast at Loews Royal Pacific Resort at Universal Orlando Resort. During the Labor Day weekend, over 250 family members gathered for this fun event. Participants took fun photos as they made their "THIS. IS. EVERYTHING™” memories.





The sponsored breakfast during Family Forward 2016 featured Honey Bunches of Oats' most popular flavors: Almond, Honey Roaster, and Strawberry—what a perfect way to jump-start an activity-filled day! With slices of real strawberries, crispy flakes, and crunchy granola oat bunches, each bowl of Honey Bunches of Oats with Real Strawberries provides a multi-level sensory experience.

Kids were able to choose their own cereal. It was so fun to see kids make their own decisions.



Whether poured into a bowl or eaten straight out of the box, Honey Bunches of Oats is never a mindless munch and always delights on more than one level. Consumers can mix it up with Honey Bunches of Oats with Pecan Bunches as the wholesome pecans are baked right into the granola oat bunches for a mash-up of flavors. There is a multiplicity of tastes and textures found in Honey Bunches of Oats – from the crispy flakes to the unmistakable crunchy oat clusters and the sweet touch of honey—for an experience that isn’t just one thing, it’s EVERYTHING.

Enter to Win $10,000

Along with the new campaign, the Honey Bunches of Oats launched a micro-site where their fans can create and share their “THIS. IS. EVERYTHING.™” videos for a chance to win $10,000!  The site is available in both English and Spanish language and is running from August 29 until October 31, 2016.

To show fans they mean EVERYTHING to the brand, Honey Bunches of Oats is launching a new micro-site to give fans the opportunity to star in their own “THIS. IS. EVERYTHING.™” video.

  1. Visit and personalize the new ad spot with photos of yourself and your family.
  2. Create and share your unique “THIS. IS. EVERYTHING.™” video to be entered into a national sweepstakes for the chance to win $10,000.
  3. The sweepstakes launches August 29, 2016 and ends October 31, 2016.
  4. The micro-site to submit/enter will be available in both English and Spanish language.

Here are some fun videos from some of the Family Forward 2016 attendees:

Watch out for more of their media partnerships on popular TV shows like “Jane the Virgin” and telenovelas “Un Camino Hacia el Destino” and “Amo Despertar Contigo.” Also, be on the lookout for the “EVERYTHING” Tour as the cereal bar will be traveling select cities until October for flavor sampling!

What's your favorite Honey Bunches of Oats flavor?

Disclaimer: This post was sponsored by Honey Bunches of Oats as part of their Family Forward 2016 sponsorship.

Photography courtesy of Melinda Jae Photography.

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