giving back

#GNO Live—Moms Helping Moms Fundraiser

giving back

Meet Up With #GNO Gals for a Great Cause Sat., Apr. 18 in the US, Canada, & Australia

Mom It Forward, in partnership with 12 for 12K, is kicking off 6-weeks of fundraising for moms and by moms (Tuesday, March 31 through Tuesday May 13) and we need your help!

On Saturday, April 18, Mom It Forward and 12 for 12K events will be taking place all over the US, in Canada, and in Australia (see list of locations below) to raise funds and awareness for Yehu Microfinance, BasaBody, and Coast Coconut Farms. The goal? To combat poverty by empowering poor rural entrepreneurs in Kenya to help lift themselves out of poverty through enhanced accessibility to sustainable financial services, business opportunities, and skills training.

Yehu Microfinance, BasaBody, and Coast Coconut Farms work together to achieve this mission. How? First, women secure micro loans from Yehu Microfinance. Next, they purchase a franchise from Coast Coconut Farms, which gives them the materials, skills/business training, and opportunity to run a coconut oil extraction business right from their village. Then, Coast Coconut Farms makes regular village runs to purchase the coconut oil and processes it in its plant. Finally, Coast Coconut Farms exports the oil to the U.S. where volunteers there use the oil to create and sell bath, body, and cooking products—part of the Basa Body and Coast Coconut Farms product lines—returning the proceeds right back to Africa to help more and more women. (You can read more about this here.)

How Can You Help?

Our goal is to raise $35,000 for Yehu Microfinance (click here to learn more about donations) and sell $5,000 worth of Basa Body and Coast Coconut Farms product like mint chocolate truffle and cherry soap with coconut oil (shown left) or hand lotion (shown below). Cash donations or product purchases is certainly one way to help and is much appreciated.We recognize not everyone can donate cash during these tough financial times. Therefore, we have come up with many ways to contribute:
  1. Be part of a Moms Helping Moms event planning committee in your area.
  2. Volunteer at a Moms Helping Moms event.
  3. Donate product or services for the event (the venue, food, raffle items, etc.).
  4. Help us publicize it on and offline.
  5. Attend the event.
  6. If there is not an event listed for your area, consider putting one together. We have a team and materials in place to help with this initiative.

Where Are Events Taking Place?

Mom It Forward and 12 for 12K are working with volunteers within our communities all over the US, Canada, and Australia to support Yehu Microfinance, BasaBody, and Coast Coconut Farms through fundraising efforts. The live events listed below (details to come) are being planned and carried out by amazingly giving teams of volunteers in local areas. The success of these events relies on terrific volunteer involvement and every team is looking for help. If you have time, services, or products you would be willing to donate, please e-mail us at momitforward AT gmail DOT com so we can put you in touch with the team leader in your area.

Note: Hyperlinked cities mean there is a Facebook group already formed for this team. If you are near one of these cities and would like to contribute, please click on the link, join the Facebook team, and let the team know how you'd like to contribute. Thanks!

The United States
Chicago, IL
Dallas/Ft Worth, TX
DC Metro (DC/MD/VA)


Kansas City, MO

Los Angeles
Milwaukee, WI
Nashville, TN
New York City, NY
Philadelphia, PA
Portland, OR
Raleigh, NC
Salt Lake City, UT
San Diego, CA



If you are interested in participating or having an event in your area, please contact us at momitforward AT gmail DOT com. Thanks for your interest! Together, we can change the world one mom at a time!

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An active part of the Mom It Forward team, Jyl primarily writes about parenting, social good, and all things travel related. In a past life, Jyl was an award-winning copywriter and designer of corporate training programs for Fortune 100 companies. Offline, Jyl is married to @TroyPattee; a mom to two teen boys and a beagle named #Hashtag; loves large amounts of cheese, dancing, and traveling; and lives in the beautiful Rocky Mountains. Topping her bucket list is the goal to visit 50 countries by the time she's 50.


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