Ever wonder what it would be like to be a brand representive—a “Wal-Mart 11 mom,” a “Hanes mom,” or a “Fishful Thinking Faculty Member or Ambassador”? Curious about what mom-involved campaigns include, how these moms are selected, and why businesses are finding it so advantageous to involve them not only up front in focus groups, but as representatives for an extended period of time.
What are the results businesses are getting from these campaigns, how does the mixture…
@ClassyMommy Shares Tips on Working With Brands: Know Yourself, Find a NicheThe chatter on last night’s #GNO made my head spin. I think I’m still recovering from the stimulating and informative discussions on how brands are tapping into Social Media Moms as we enter the “New Age of Brand Evangelists.” Clearly, there’s a lot to talk about when it comes…
RSVP: The New Age of Brand Evangelists—Using Social Media Moms & Mavens for MarketingDid you know that moms control 80% of household spending for a whopping 1.7 TRILLION (yah, you “heard” me right, TRILLION) dollars in annual spending. Furthermore, there is somewhere around 86 MILLION moms in the US alone. What does all this mean? Data supports that moms have influence. And now,…
RSVP—Guy Kawasaki Joins #GNO This Week at Our Virtual Pajama Party Sponsored by My Mommy ManualWhat’s a Pajama Party Without a GUY? The fabulous Ria and Suzanne from My Mommy Manual and in partnership with Mom It Forward and the 12 for 12K team, are throwing the pajama party of all pajama parties and you’re invited. In support…
